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In this article, I critique the ‘universalism vs. particularism’ framework within which the charge of Eurocentrism is deployed and I redefine the notion of Eurocentrism outside the drastic choice between universalism and particularism and in light of an ‘ec-centric’ reflection on the entanglement of the ‘We’ and the ‘others’. The universalism v. particularism dilemma plays a powerful role in international business. Sequential time versus synchronous time. (2004). Universalism vs. particularism Autonomy has been a most cherished value for major powers throughout history. It has been a motivating force for smaller powers to free themselves from the influence of others. L'approche universaliste consiste globalement à considérer qu'il existe des solutions de portée générale et que celles-ci ont vocation à être appliquées partout, quelles que soient les circonstances particulières. Individualism versus communitarianism. Reflections on the politics of location of European feminist research and education. Neutral versus emotional. Between particularism, universalism and transversalism. 2, pp. Achievement versus ascription. The Universalist, or rule-based, approach is roughly: "What is good and right can be defined and ALWAYS applies." Universalism vs. Particularism is a concept forwarded by Fons Trompenaars, a Dutch author. 12, No. Universalism means that everybody is treated as subject to the same rules. Basically, this dimension asks if which is more important to you, rules or relationships. The Universalist, or rule-based, approach is roughly: "What is good and right can be defined and ALWAYS applies." Universalism versus particularism. Still, at no time has autonomy been more restrained than today, even for the major powers. Universalism vs. Particularism; Universalism is the belief that ideas and practices can be applied everywhere without modification, while particularism is the belief that circumstances dictate how ideas and practices should be applied. Cultures with high universalism see one reality and focus on formal rules. The concept of corruption can sometimes be seen as a universalist judgment of particularistic behavior. Libera-tion has been the ambition of revolutionaries. Specific versus diffuse. It asks the question, What is more important, rules or relationships? NORA - Nordic Journal of Feminist and Gender Research: Vol. If you need friends or relationships in the government bureaucracy in order to get your imports cleared or your license extended, then that means particularism. 72-82. Universalism vs. Particularism is a concept forwarded by Fons Trompenaars, a Dutch author. 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